In every form of Internet business, companies have mere seconds to captivate visitors’ attention before they click away form their landing page. That is why the design of a landing page is so important.
The success of a landing page is measured y a conversion rate or how many visitors are converted into paying customers. Once they arrive at your site, all you have to offer them is your landing page and it is one of the single most important factors in their decision to buy or not buy your product. The landing page must close the deal and it only have seconds to do it.
To help you achieve this goal there are several features every successful landing page must have. Here are some of them listed below.
Be quick
A visitor must be able to see key points of your landing page in a glance. This can’t be over stressed. If they have to muddle through sea of information, you will loose them. Get to the point concisely and effectively.
Be professional
Most visitors will only take a very quick look at your landing page. They won’t bother with reading your offer or scrolling down to see if there’s anything else. They will make a decision on how your page looks and judge your credibility solely on that factor. The more effort you put into making your landing page look and feel professional, the better.
Be consistent
If your visitors come to your landing page via an ad, make sure you deliver to them what is promised in the ad. It is also very important to make the ad and the page look similar, or contain identical text, so that your visitors don’t feel cheated. If your ad and your landing page don’t have anything in common on the first glance they will click away.
A Call to Action
Your landing page must include clearly visible call to action, be that “buy now” button or subscribe field. It is amazing how often people neglect this simple rule. A visitor must be enticed to take action in order for you to make money. Make that action as easy as possible for them. Remember, this is the prize. Everything else you have done had one purpose only, to lead them to this step. This is the most important part of any landing page design.
